Most Affordable in the Business

Black Diamond is a haircare supply company based in Jeddah, Saudi Arabia. We provide products for people with curly or coily hair, skincare products, hair tools, and hair extensions and wigs. We are a black, family-owned and operated business who caters to every ethnicity.

Through travels abroad we have seen the variety of products available for people of color. This heightened awareness of the lack of products available to us made us want to open this business. Natural haircare products can be inaccessible for many as they are expensive and hard to find.

Coming from a moderate-income community and seeing the effects of not having access to products that are made for people from my community has motivated me to start this business to benefit my community and extend this opportunity to other communities and countries. After bad experiences using the wrong products, or non-curly products, we realized there needs to be an option for natural hair products in my community.

Our business is about providing the lowest cost to our customers so everyone who wishes to have the products has the opportunity to get them. It’s not necessarily about making a profit, it’s about helping people of color and building self-confidence.

We are constantly exploring new products to ensure our customers have the best available to them. At Black Diamond, our hope Is that future generations will have consistent access to products made for them supplied by people from their own community.

Our passion for excellence has driven us from the beginning, and continues to drive us into the future. The team at Black Diamond knows that every product count, and strives to make the entire shopping experience as rewarding and fun as possible. Check out our store and special offers, and get in touch with questions or requests. Please join our loyalty program to be the first to know about new products available and collect points.

At Black Diamond it’s not necessarily about making a profit, it’s about helping people, building self-confidence, and growing an appreciation for natural hair. Our priority is to deliver your products to you as fast as we can with the best customer service experience possible. As a family owned and operated business, our entire team is sourced from our family.

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"We sell our own products to our own through our own."   - Joe Dudley Sr.